With the decline in readership of daily newspapers and new technologies such as ipods, satellite radio, TIVO, and access to hundreds of television programs - advertising is becoming more and more difficult (and expensive).
This is why guerilla marketing can be so effective. Sometimes, not so much. I'm referring to the "scare" in Boston, to which city officials reacted as if it were under a terrorism threat. Here's the story.
There's also some irony that CNN is reporting the story of the "unknown devices" yet it's sister-station Cartoon Network, was responsible. (They're both Time-Warner properties). In many ways, an arguement can be made that this is guerilla marketing at its finest. I don't believe Time Warner ever hoped officials would mistake the blinking lights for a terrorist threat, but they most certainly generated "buzz"